NYC PARKS TREE CENSUS
BRANDING
PROJECT
The NYC Parks tree census has taken place every 10 years since 1995. Thousands of volunteers catalog the location, number, species, and health of the city’s urban forest. The 2025-2026 season branding goal was to be bright and fun to set the tone for the social feel of the Trees Count events. Marketing concept developed in-house by the NYC Parks marketing team.
ROLE
Design
The NYC Parks tree census has taken place every 10 years since 1995. Thousands of volunteers catalog the location, number, species, and health of the city’s urban forest. The 2025-2026 season branding goal was to be bright and fun to set the tone for the social feel of the Trees Count events. Marketing concept developed in-house by the NYC Parks marketing team.
ROLE
Design